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These should be the most common local search FAQs, and valuable answers always require real analysis.
Today, I’ll teach you how to evaluate 50+ factors and provide you with a free, replicable spreadsheet to help you discover how the business you market stacks up against its top local competitors. I will provide a clear tutorial for each area in the table and also show how to use what you have learned to create a strategy, differentiation and competitive philosophy that exists within a positive framework of localism.
How to use the Local Business Competitiveness Audit spreadsheet.
You'll find four columns to fill out in the form: one for the business you're marketing, one for competitors, one for wins, and one for notes.
Here's how the "Win" column is used: When two companies france whatsapp data perform equally well on a particular factor, leave this column blank, but if one company performs better than the other, populate this column with its name. This way, at the end of the audit, you can count the number of wins for the winners and record in detail what factors gave them the advantage. Use the Notes field to record interesting discoveries along the way.
Now you can start using a copy of your spreadsheet and use the following as keys for each field:
Your audit starts with these basic steps to integrate into the local market.
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發表於 2025-3-5 16:59:13